Workshop: Blogging 102
Blogging has become the grand-daddy of social marketing and, yet, most small business owners are still discovering both the power and work associated with delivering a blog. The focus of our workshop is to teach you how to develop and maintain your blog as one part of your social marketing effort.
In this 3 hour Introduction to Blogging and Micro-Blogging, you'll learn what a blog is, key components, and why it should be part of your marketing strategy. As importantly, you will learn a blog technology architecture that supports your current needs, and future needs when you want to integrate with other marketing channels.This technology architecture is the key to integration with other social marketing channels, and therefore is the key to making it totally integrated and easier.
And since this is a practical course, we'll work with you to develop topics for your blog.